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Privacy Policy

Last Updated: March 27, 2025

This Privacy Policy describes how TierAlba ("Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from tieralba.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. When we make updates, we will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

2. Personal Information We Collect

The information we collect and use varies depending on how you interact with us. When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can be associated with you.

2.1 Information We Collect Directly From You

Information that you directly submit to us through our Services may include:

  • Contact Details — Name, address, phone number, and email
  • Order Information — Name, billing address, shipping address, payment confirmation, email address, and phone number
  • Account Information — Username, password, security questions, and other information used for account security
  • Shopping Information — Items you view, add to cart, or purchase; saved items, loyalty points, reviews, referrals, gift cards
  • Customer Support Information — Information you include in communications with us
Note: Some features may require you to provide certain information. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

2.2 Information We Collect About Your Usage

We may automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies. Usage Data may include how you access and use our Site and your account, device information, browser information, network connection information, IP address, and other information regarding your interaction with the Services.

2.3 Information We Obtain From Third Parties

We may obtain information about you from third parties, including companies who support our Site and Services (such as Shopify), payment processors who collect payment information to process your payments and fulfill your orders, and tracking technologies that automatically collect information when you visit our Site or interact with our Services or advertisements.

3. How We Use Your Personal Information

We use information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

3.1 Providing Products and Services

We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, send notifications related to your account, create and manage your account, arrange for shipping, facilitate returns and exchanges, and enable other account-related features.

3.2 Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as to send marketing communications, show you advertisements, and better tailor the Services and advertising on our Site.

Legal Basis (EEA Residents): Our legitimate interest in selling our products, according to Art. 6 (1) (f) GDPR.

3.3 Security and Fraud Prevention

We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity.

Account Security: If you register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.

3.4 Communicating With You and Service Improvement

We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests to be responsive to you, provide effective services, and maintain our business relationship with you according to Art. 6 (1) (f) GDPR.

4. Cookies

Like many websites, we use Cookies on our Site to power and improve our Site and Services, remember your actions and preferences, run analytics and better understand user interaction, and better tailor services, products, and advertising.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls.

Important: Removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available.

5. How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes, and other reasons subject to this Privacy Policy. We may disclose your information:

  • With Vendors or Third Parties who perform services on our behalf (IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping)
  • With Business and Marketing Partners to provide services and advertise to you
  • When You Direct or Consent, such as to ship you products or through your use of social media widgets
  • With Our Affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business
  • In Connection with Business Transactions such as a merger or bankruptcy
  • To Comply with Legal Obligations including responding to subpoenas, search warrants, and similar requests
  • To Enforce Terms and Protect Rights of the Services, ourselves, and our users

Important: We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.

6. Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites, and our inclusion of such links does not imply endorsement.

7. Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are a parent or guardian and your child has provided us with their personal information, you may contact us to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

8. Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security". Information you send to us may not be secure while in transit. We recommend not using insecure channels to communicate sensitive or confidential information.

How long we retain your personal information depends on factors such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

9. Your Rights

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

  • Right to Access / Know — Request access to personal information we hold about you
  • Right to Delete — Request that we delete personal information we maintain about you
  • Right to Correct — Request that we correct inaccurate personal information
  • Right of Portability — Receive a copy of the personal information we hold about you
  • Right to Opt Out — Direct us not to "sell" or "share" your personal information or to opt out of targeted advertising
  • Restriction of Processing — Ask us to stop or restrict our processing of personal information
  • Withdrawal of Consent — Where we rely on consent, you may withdraw it
  • Appeal — Appeal our decision if we decline to process your request
  • Managing Communication Preferences — Opt out of promotional emails using the unsubscribe option

You may exercise any of these rights where indicated on our Site or by contacting us. We will not discriminate against you for exercising any of these rights.

10. Complaints

If you have complaints about how we process your personal information, contact us first. If you are not satisfied with our response, depending on where you live, you may have the right to lodge your complaint with your local data protection authority.

11. International Users

We may transfer, store, and process your personal information outside the country you live in. For European Users, if we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

12. Contact Information

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:

Email: [email protected]

For the purpose of applicable data protection laws and if not explicitly stated otherwise, we are the data controller of your personal information.

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